Up your sales game from noob to pro!

Sales trainer John Sterling regularly turns sales beginners into 6 (and 7) figure annual commission earners, and helps sales managers and owners get their teams predictably producing more and more revenue.


Read the first chapter of John's book now.

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Who is John Sterling(#45)?

Sales Trainer

John Sterling is the world’s foremost expert in transforming sales noobs into seasoned pros. As a sales trainer, manager, and serial entrepreneur, John is known for mentoring sales reps with zero business experience so they become high-six- and seven-figure salespeople.

Company Builder

John built software startup DataStream into a publicly traded company that sold to Infor for over $200 million. As Vice President of Sales, John and his team managed acquisitions in the United Kingdom, France, Germany, Italy, Argentina, Singapore, and Australia, becoming the biggest technology company in South Carolina. During that time, John hired and trained over 150 sales reps, sixty of whom are now business owners, CEOs, or Sales VPs. Currently, John is owner of and investor in technology companies in the Southern United States and consults with business owners and their sales teams to crush quota.

Outside the business

John captained The Citadel college basketball team, played against Michael Jordan and Magic Johnson, and played professional basketball in Ireland. After basketball (and Guiness), John began his sales career in Silicon Valley in computer software. On weekends, John can be found around Greenville, South Carolina, jazz clubs playing the saxophone. Take your technology sales team from Noobs to Pros

Noobs that went pro!

Nate Barr, Vice President


Big John has been a great influence in my life, professionally and personally. “Whatever you are, be a great one!” is the message he shared with me fresh from The Citadel, and it’s something that I try to embrace selling for SAP and with my family and friends each day.

Kevin Price, Product Strategist



These are three words that come to mind when I begin to think of John Sterling. I have witnessed his leadership, received his direction, and collaborated with John many, many times over the past 21 years and continue to be astonished by his innate ability to bring about success.

Francois Rizzetto, Senior Account Executive


I had the pleasure to report to John when I started my career in the technology sector 20 years ago. John is an incredibly smart leader, who can synthesize complex problems and offer practical solutions. His attention to detail and laser focus on getting the job done are second to none. John always goes the extra mile and somehow always manages to make the time to be of service to his friends, customers, employees, and shareholders. John has mentored many professionals in his career. His teaching and love for others have had a profound impact on many. He has not only helped shape my career, but he also greatly influenced who I am as a person

Sterling Resources to Up Your Gas

Coming Soon...


The Magic Box

When you're overwhelmed with a long to-do list. Throw it all in the magic box and see what happens!

Sales For Noobs

"Sales For Noobs" is everything I learned from training hundreds of young sales people just getting started. 

Noobie Sales Training Video Series

As a follow on to the "Sales For Noobs" book. This is a video series for people that would rather watch than read, but get more personalized messaging around getting started in sales.


Coming Soon

Consulting, Speaking, and Mentoring

John is available to work with new salespeople, business owners, and for speaking arrangements.

Contact Me

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